Case study
Turning existing traffic into more qualified enquiries.
A B2B services engagement focused on landing pages and forms, turning the same traffic into more useful conversations.
- Client
- Veya Works
- Industry
- B2B services
- Service
- Website
- Engagement
- 3 months
Performance snapshot
Conversion rate
+36%
Qualified enquiries
+29%
Pipeline trend
+36%
Conversion rate
More visitors turned into enquiries.
+29%
Qualified enquiries
A higher share of enquiries were a good fit.
-42%
Form abandonment
Fewer people abandoned the enquiry form.
The challenge
Veya Works had steady traffic but a low enquiry rate. Pages described services in general terms, the form asked for too much, and there was little proof that the team delivered results.
- Service pages were generic and hard to scan.
- The enquiry form had eleven fields.
- Case proof was hidden deep in the site.
- Mobile visitors rarely reached the form.
What we did
- 01
Research drop-off
Used analytics and session recordings to find where visitors left.
- 02
Clarify the offer
Rewrote headlines and service pages around specific client problems.
- 03
Simplify the form
Cut the form to the essentials and moved it higher on the page.
- 04
Add proof
Placed short case results and testimonials next to every call to action.
Results
Key metrics before and after
Indexed comparison, before = start of engagement
Conversion rate
Form abandonment
Pipeline contribution over 3 months
Normalized index, month 1 = 100
Client testimonial
“Same traffic, better conversations. Our sales team noticed within weeks.”
Small, well-tested changes turned the website into a real source of qualified enquiries.
Arjun Rao
Director · Veya Works
