Case study
Doubling return on ad spend for a health-tech SaaS.
A paid media engagement built around creative testing and better audience targeting for a growing health-tech product.
- Client
- Lumen Health
- Industry
- SaaS
- Service
- Social Media
- Engagement
- 4 months
Performance snapshot
ROAS
2.1×
Cost per lead
-24%
Pipeline trend
2.1×
ROAS
Higher return on every rupee spent on ads.
-24%
Cost per lead
Lower cost for each qualified lead.
+39%
Qualified leads
More qualified demo requests each month.
The challenge
Lumen Health relied on a few ads that had worked a year earlier. Results were slipping, targeting was broad, and there was no process for testing new ideas.
- Top ads were more than a year old.
- Audiences were broad and overlapping.
- Demo requests were getting more expensive.
- No structured creative testing existed.
What we did
- 01
Review accounts
Found wasted spend and overlapping audiences across platforms.
- 02
Rebuild targeting
Focused campaigns on the clinic types most likely to convert.
- 03
Test creative weekly
Launched a steady cycle of new ads based on customer language.
- 04
Scale winners
Increased budget only on combinations with proven results.
Results
Key metrics before and after
Indexed comparison, before = start of engagement
Qualified leads
Cost per lead
Pipeline contribution over 4 months
Normalized index, month 1 = 100
Client testimonial
“Fresh creative and sharper targeting changed our paid channel completely.”
A simple weekly testing rhythm turned paid media from a cost centre into a growth channel.
Priya Nair
Marketing Lead · Lumen Health
